Germinal reorganises Irish operations to drive efficiency & enhance customer service

Tuesday 05.01.2021 , events , news

Developments will ensure Germinal can enhance service to farmers to help them maximise the opportunities ahead

Sixth-generation family-owned grass and forage seed specialist, Germinal, has today announced a reorganisation of its Irish operations. This will see its existing production and distribution operations in Banbridge, Co. Down consolidated to its Co. Tipperary site, whilst its head office functions will relocate from Banbridge to Belfast.

Germinal’s current head office and distribution base at Banbridge, Co. Down will continue to operate as a satellite site for around 12 months, after which it is likely to be closed.

Commenting on the announcement, William Gilbert, Managing Director, Germinal Holdings said:

“Our heritage stretches back almost 200 years to our formation in Belfast in 1825 and is built on the strength of great people and knowledge. Following years of investment in our production and distribution facility in Co. Tipperary, which has historically only served our customers in ROI, we feel the time is right to utilise this state-of-the-art site to serve our customers across Northern Ireland as well.

“We are also accelerating our investment in digital and ecommerce technologies, a major growth opportunity for the business. To facilitate this we will be relocating our head office functions into Belfast.”

Dermot Campion, Managing Director, Germinal Ireland, added:

“We know that ruminant livestock farmers are seeking innovative ways of improving farm efficiency to drive profitable growth and meet the changing needs of the markets they serve. As the market-leader in grass and forage seed, we are committed to driving our research knowledge and product range to help farmers maximise the opportunities ahead.

“The merging of Germinal NI into Germinal Ireland will help us achieve this, driving our sustainability agenda, removing unnecessary duplication and further improving our customer service and product quality, ensuring we can build on the high standards expected of the Germinal brand by our customers and partners across Ireland.”

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