Germinal strengthens technical sales team

Thursday 17.12.2020 , News

We are pleased to announce that we’ve strengthened our technical sales team with the appointment of Niall Laffan to the role of Technical Sales Manager for South West Ireland.

Niall grew up on a small beef holding in Co. Tipperary. Building on his farming background, he studied for a degree in Agricultural Science at WIT before joining Dairygold’s graduate programme, moving on from this to work as an Area Sales Manager with Dairygold.

Niall is currently undertaking a part-time Masters in International Agri-business and Food Chain Management at Harper Adams University in the UK, which he is due to complete in 2021. He’ll be working with the rest of the Germinal team to provide technical support to its customers across South West Ireland on grass, forage and cereals.

Commenting on Niall’s appointment, Dermot Campion, Managing Director, said:

We are market leaders and our award-winning varieties and market knowledge continue to position us as a trusted agribusiness in Ireland and beyond. Our customer service is built on a powerful track record of knowledge sharing, a commitment to quality and our focus on research and development, delivered to our customers by our hard-working and highly skilled people. Niall will play a key role in helping us support our customers and the farming community, and I am delighted to welcome him to the team.